Jammu University NON CBCS Business Management 2nd Semester Previous Year Question Paper PDF
Business Management under the NON CBCS system at Jammu University provides foundational knowledge in management principles, organizational behavior, business communication, and entrepreneurship. The 2nd Semester builds upon core concepts with advanced topics in financial management, marketing principles, human resource management, and business law.
Section A consists of 10 short-answer questions (1 mark each) covering basic concepts, definitions, terminology, and fundamental principles across all business management domains.
Section B requires detailed explanations (6 marks each) on topics like case studies, theoretical frameworks, management models, and applied business scenarios.
Section C features comprehensive analytical questions (15 marks each) demanding critical analysis of business situations, strategic problem-solving, and application of management theories to real-world scenarios.
The examination emphasizes both theoretical understanding and practical application. Students are expected to demonstrate mastery of management principles, ability to analyze business cases, understanding of organizational dynamics, and critical evaluation of business strategies.
Key areas of focus include management functions (planning, organizing, leading, controlling), financial statement analysis, marketing mix, HR processes, business ethics, entrepreneurship development, and contemporary business issues with special emphasis on Indian business context.
📊 Download Business Management 2nd Semester Previous Year Question Paper
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File Size: 4.2 MB | Format: PDF | Includes: 2015-2026 Papers + Case Studies + Management Frameworks
📚 Course Structure & Syllabus Breakdown
📋 Course Overview
- Program: B.A./B.Com Business Management (NON CBCS)
- Semester: 2nd
- University: University of Jammu
- Course Code: BM-102 / BM-202
- Total Marks: 100 (Theory: 80, Internal: 20)
- Duration: 3 Hours
- Medium: English
- Specialization: General Business Management
📖 Unit-wise Syllabus
| Unit | Topics & Content | Marks |
|---|---|---|
| Unit I | Principles of Management: Evolution of management thought, Functions of management (POSDCORB), Scientific management, Administrative theory, Behavioral approach, Systems approach, Contemporary management practices | 20 |
| Unit II | Financial Management: Introduction to financial management, Time value of money, Financial statement analysis (Ratio analysis), Working capital management, Capital budgeting techniques, Cost of capital, Basics of securities market | 25 |
| Unit III | Marketing Management: Marketing concepts and philosophies, Marketing mix (4Ps), Market segmentation, targeting and positioning, Consumer behavior, Product life cycle, Pricing strategies, Distribution channels, Promotion mix | 20 |
| Unit IV | Human Resource Management & Business Law: HR functions, Recruitment and selection, Training and development, Performance appraisal, Industrial relations, Basics of Indian Contract Act, Sale of Goods Act, Consumer Protection Act | 15 |
📊 Examination Pattern
Theory Paper (80 marks)
- Section A: 10 short questions × 1 mark = 10
- Section B: 5 out of 7 questions × 6 marks = 30
- Section C: 4 out of 6 questions × 10 marks = 40
Internal Assessment (20 marks)
- Case Study Analysis = 8
- Project Report = 6
- Presentation = 6
👥 Management Thinkers & Theories
Classical Management Theories
- Frederick Taylor: Scientific Management, Time and motion studies
- Henri Fayol: 14 Principles of Management, Administrative theory
- Max Weber: Bureaucracy theory, Ideal type bureaucracy
- Frank & Lillian Gilbreth: Motion study, Fatigue study
Behavioral & Modern Theories
- Elton Mayo: Hawthorne experiments, Human relations movement
- Abraham Maslow: Hierarchy of needs, Motivation theory
- Douglas McGregor: Theory X and Theory Y
- Peter Drucker: Management by Objectives, Knowledge worker
- Michael Porter: Competitive strategies, Five forces model
Contemporary Approaches: Systems theory, Contingency theory, Total Quality Management (TQM), Business Process Reengineering (BPR), Learning Organization, Corporate Social Responsibility (CSR)
📚 Recommended Textbooks & References
- "Principles of Management" - Koontz & O'Donnell
- "Management" - Stephen P. Robbins & Mary Coulter
- "Financial Management" - Prasanna Chandra
- "Marketing Management" - Philip Kotler
- "Human Resource Management" - Gary Dessler
- "Business Law" - N.D. Kapoor
- "Essentials of Business Environment" - K. Aswathappa
- "Organizational Behavior" - Stephen P. Robbins
- "Entrepreneurship Development" - S.S. Khanka
- ICSI study material for business laws
- NCERT Business Studies textbooks for Class XI-XII
🎯 Preparation Strategy & Tips
- Concept Clarity: Focus on understanding management concepts rather than rote learning
- Case Study Practice: Analyze at least one business case daily from Harvard Business Review or Indian business cases
- Diagrammatic Representation: Create flowcharts for processes, organizational structures, and decision-making models
- Current Business Awareness: Read business newspapers daily (Economic Times, Business Standard)
- Theory Application: Practice applying management theories to current business scenarios
- Numerical Practice: Regular practice of financial management calculations and ratios
- Previous Papers: Solve last 5 years' papers focusing on application-based questions
- Group Discussions: Participate in discussions on contemporary business issues
- Mock Tests: Take timed mock tests to improve speed and accuracy
📝 Core Functions of Management (POLC Framework)
Planning
Setting objectives, Developing strategies, Decision making, Forecasting
Organizing
Designing structure, Delegating authority, Coordinating activities, Resource allocation
Leading
Motivating employees, Communication, Leadership styles, Team building
Controlling
Performance measurement, Corrective action, Quality control, Budgetary control
💼 Career Opportunities in Business Management
Business Management graduates from Jammu University have diverse career options:
📋 Case Study Analysis Framework
- Step 1: Read the case thoroughly and identify key facts
- Step 2: Identify the main problem/decision point
- Step 3: Analyze using relevant management theories/concepts
- Step 4: Generate alternative solutions
- Step 5: Evaluate alternatives using decision criteria
- Step 6: Recommend best solution with implementation plan
- Step 7: Consider potential risks and mitigation strategies
🇮🇳 Indian Business Environment Context
- Economic Reforms: Liberalization, Privatization, Globalization (LPG) since 1991
- Regulatory Framework: Companies Act 2013, SEBI regulations, RBI guidelines
- Business Ethics: Corporate governance, Social responsibility, Ethical dilemmas in Indian context
- Entrepreneurship: Startup India, Make in India, MSME sector challenges
- Digital Transformation: Digital India, E-commerce growth, Fintech revolution
- Sustainability: Green business practices, Renewable energy focus
💡 Pro Tip: Regularly read business newspapers and magazines to stay updated with current business scenarios. Practice case studies from Indian business context. Create mind maps for each management theorist and their contributions. Focus on understanding the application of concepts rather than memorization. Join business simulation games or online courses to develop practical skills. Network with professionals through LinkedIn and business events. Remember that business management is about solving real-world problems - always think about how concepts apply to actual business situations.