Jammu University Non CBCS
Marketing Management Previous Year Question Paper
6th Semester
MK-601
Jammu University NON-CBCS Marketing 6th Semester Previous Year Question Paper
(Course Code: MK-601 – International Marketing)
The subject International Marketing forms a vital part of the B.A. Marketing (Non-CBCS) programme under the University of Jammu. This course builds a strong foundation for understanding global marketing concepts, strategic entry methods, and the challenges of global business environments.
This post provides the complete syllabus, exam pattern, and important as well as predicted questions based on previous year trends — perfect for exam preparation and AdSense-friendly content.
🧾 Course Details
| Component | Details |
|---|---|
| Subject | International Marketing |
| Paper Code | MK-601 |
| Semester | 6th Semester |
| Scheme | Non-CBCS |
| University | University of Jammu |
| Duration | 3 Hours |
| Maximum Marks | 100 (External 80 + Internal 20) |
| Contact Hours | 45 |
🎯 Course Objective
To familiarize students with international marketing principles, its environment, and the strategies followed by global companies to compete effectively in international markets.
📘 Detailed Syllabus
UNIT I – Introduction to International Marketing
- Meaning, scope, and importance of international marketing
- International vs. domestic marketing
- Principles of customer value and value equation
- Competitive or differential advantage
- MNCs and TNCs: role, growth, and benefits
- Benefits of international marketing for developing economies
UNIT II – International Marketing Environment
- Political environment and systems
- Legal and regulatory framework
- Socio-cultural environment and cross-cultural behavior
- Economic and technological environment
- Role of WTO, IMF, and regional trade blocs
UNIT III – International Market Entry Strategies
- Various modes of entry: exporting, franchising, licensing, joint ventures, strategic alliances
- Direct investment and multinational expansion
- Factors affecting selection of market entry strategy
- Advantages and disadvantages of each mode
UNIT IV – International Product Policy & Planning
- Product planning for global markets
- New product development for international markets
- Product adaptation vs. standardization
- International branding, packaging, and labeling
- Product life cycle and global marketing strategies
UNIT V – International Marketing and Globalization
- International marketing of services and products
- International market segmentation and positioning
- Influences on international marketing plans and budgeting
- Challenges in global marketing and digital transformation
- Ethics and sustainability in global marketing
🧮 Exam Pattern
| Section | Description | Marks |
|---|---|---|
| Total Questions | 10 questions (2 from each unit) | — |
| Attempt Required | Any 5 questions (1 from each unit) | — |
| Marks per Question | 16 marks | 80 |
| Internal Assessment | Class Test (10) + Assignments (10) | 20 |
| Total Marks | 100 |
🧠 Important & Predicted Questions (2024–25 Edition)
UNIT I – Introduction to International Marketing
- Define International Marketing. Explain its objectives and scope.
- Distinguish between Domestic and International Marketing with examples.
- Explain the concept of Customer Value and the Value Equation in marketing.
- What is Competitive Advantage? How can firms achieve it in global markets?
- Write short notes on:
- (a) MNCs and TNCs
- (b) Benefits of International Marketing
- Discuss the significance of international marketing for India’s export growth.
- (Predicted): Explain how globalization has expanded the scope of international marketing.
UNIT II – International Marketing Environment
- Describe the Political and Legal Environment of international marketing.
- How do socio-cultural factors influence consumer behavior in global markets?
- Explain the Economic Environment and its impact on international trade.
- Discuss the role of Technological Environment in shaping modern marketing strategies.
- (Predicted): How does the World Trade Organization (WTO) promote global marketing?
- Explain with examples how cultural diversity affects product marketing.
UNIT III – International Market Entry Strategies
- What are the major modes of entering international markets?
- Explain Licensing and Franchising as entry strategies with examples.
- Compare Joint Ventures and Strategic Alliances in international business.
- Discuss the factors influencing the choice of market entry mode.
- (Predicted): Evaluate the importance of Direct Investment in global market expansion.
- Explain the risks associated with each international entry strategy.
UNIT IV – International Product Policy & Planning
- Define International Product Policy. Explain its components.
- Differentiate between Product Standardization and Product Adaptation with examples.
- Explain the process of New Product Development for international markets.
- What is International Branding? Discuss its importance.
- Write a note on Product Life Cycle in International Markets.
- (Predicted): Why is product adaptation often preferred in developing countries?
UNIT V – International Marketing and Globalization
- What do you understand by International Market Segmentation?
- Explain the importance of Marketing Plan and Budgeting in global operations.
- Discuss the major Challenges faced by Global Marketers in modern business.
- How is Digital Marketing transforming international marketing practices?
- (Predicted): Explain the role of ethics and sustainability in international marketing.
- Describe how global brands manage cultural diversity in their advertising campaigns.
📚 Recommended Books
- International Business — Justin Paul, Tata McGraw-Hill, New Delhi
- International Marketing — Francis Cherunilam, Himalaya Publishing House, Mumbai
- International Marketing Management: An Indian Perspective — Varshney R.I. & Bhattacharya B., Sultan Chand & Sons, New Delhi
- International Marketing — P.K. Vasudeva, Excel Books, New Delhi
- International Marketing (SIE) — Cateora & Philip, Tata McGraw-Hill
- Globalization of Business — Abbas J. Ali, Jaico Publishing House, Mumbai (3rd Ed., 2009)
✍️ Preparation Tips
✅ Understand concepts and case studies — quote real-world companies (like Apple, Toyota, Unilever, and Amazon).
✅ Prepare short notes on definitions and differences (e.g., Standardization vs. Adaptation, Domestic vs. International Marketing).
✅ Focus on environmental factors, as they are common in previous year papers.
✅ Review case examples from MNCs for the essay-type questions.
✅ Revise important terminologies: globalization, WTO, TNCs, franchising, segmentation, etc.
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🏁 Conclusion
The International Marketing (MR-601) paper is one of the most practical and scoring subjects in the B.A. Marketing Non-CBCS 6th Semester of Jammu University.
With focused preparation on key topics and predicted questions, you can secure high marks while building strong conceptual knowledge useful for MBA, business, and international trade careers.
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